With 14 years of experience, I design intuitive B2C and B2B solutions that blend functionality with engaging user experiences, driving success through strategic product design and user-centered innovation.
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During my tenure at Designit, I playing a pivotal role in several major projects (B2C and B2B), including LBG ( Lloyds banking group), Flyingtiger, MTO Ontario and Infocrossing where I served as a UXdesigner. My contributions encompassed strategic thinking, project leadership, collaborative project mapping, designideation, and wireframing. I excelledin crafting high fidelity layouts and prototypes, consistent lydeliveringoptimaldesignexperiencestomeetprojectrequirements. Projectworkedon:LBG-B2C(Lioydsbankinggroup),FlyingTiger-B2C,MTOOntario-B2C Current:Infocrossing-B2CandB2B(leadingdesignteam)
I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.
At estater I was responsible for success and failure of products, maintaining the first version of the design system for all theproducts. Proficient inproductvision and
strategy, market-research, product road mapping, qualitative and quantitative user research, Interaction design, visual design system, platform-based design (iOS, Android & Mac ), and usability testing.
Products: Estater.com, Estater Meter (B2C), Market Intelliengece (B2B), It’s There (B2C)
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UI/UX Design
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Illustration
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Photography
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Graphic Design
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