DE Enterprise Design
Project Overview
Estater is a real estate data advisory company, which operates in Kuwait and Bahrain, and near east countries. As they were in the real estate industry for the past many years, so they come up with multiple tech ideas to facilitate real estate professionals and users.
DE App was a product that was to be used to develop and manage real estate data. along with the web version of the admin portal, the Data survey app was to be designed.
Empathizing: The kickstart
Here I had to work on one existing sample module which was built with their team. My challenge was to redesign the entire web flow with the best experience and unique design style. also was to accommodate new features with easy navigation for any users by maintaining the brand guideline.
Defining the experience: The Problem:
As It was an internal unique product, which going used to manage its data and multiple tasks. Here is a list of a few problems I have been able to collect while interacting with clients, stakeholders, and following existing products.
. There was no other competitors or market sample to get more useful insights.
. The existing web layout was a semi-functional product concerning the end users and for admin use.
. Need to balance the entire product with managed navigation to increase usability
. Need to define the functional use case for specific user roles.
. Need to maintain the consistency of design for upcoming features.
. Many features were collapsed and similar which was confusing in each use case.
. There was no color and icon identification which make it simple and useable.
. As it has to be used in eastern countries, so was need to be maintained (English and Arabic) languages with a better formation of the layout.
. Need to maintain the readability and flow of features which has more content and internal pages to define the task.and many more
. The existing web layout was a semi-functional product concerning the end users and for admin use.
. Need to balance the entire product with managed navigation to increase usability
. Need to define the functional use case for specific user roles.
. Need to maintain the consistency of design for upcoming features.
. Many features were collapsed and similar which was confusing in each use case.
. There was no color and icon identification which make it simple and useable.
. As it has to be used in eastern countries, so was need to be maintained (English and Arabic) languages with a better formation of the layout.
. Need to maintain the readability and flow of features which has more content and internal pages to define the task.and many more
Ideating the solution: The unique:
It was a time to give some work to my brain, I started thinking out of the box and I wanted to showcase unique solutions for my top challenges. As a list, I contacted to client and stakeholders to brainstorm ideas.
. Did the product research
. User Research
. Understand the use case of each function
. Define the USP
. Defined the problems
. User mapping
. Web and mobile wireframes
. Low fidelity layouts
. High fidelity layouts
. Maintain brand guideline
. Provided Unique icon set
Please have a look at the product final mockup along with the wireframe and process.
